Well I was looking at the Sports Illustrated website and followed a link to the NBC Sunday Night Football Cookbook. The ad invites me to “Feed My Football Appetite”. The Logos part of the advertisement is that they have a video link with Faith Hill explaining the product and telling us what kind of recipes are in the cookbook. Another outside source would be that it says that there are recipes from several different well known celebrities. Also on the video it shows people actually making some of the meals to show how easy it is.
For ethos there are numerous customer reviews that were informative and gave me another opinion about how good the product is. They also have a couple negative reviews that are helpful in informing me what the product is lacking.
For Pathos they try to get emotion out of me by telling me that the proceeds are going to charity. Then additionally they also have a picture of the cover of the book showing delicious food that I would love to make. The cover is also telling me that it is from Sunday Night Football so that plays on the fact a lot of the people that visit the Sports Illustrated website most likely watch football also.
I feel like the words do take away from the advertisement because the picture only takes up 1/5 of the space. I also think that pictures sell you point better than words would in this case.
http://www.amazon.com/NBC-Sunday-Night-Football-Cookbook/dp/160320797X/ref=sr_11_1/105-3226399-2870867?ie=UTF8&qid=1223335441&sr=11-1
No comments:
Post a Comment